The project is designed for Bite, a prominent cosmetic brand that is planning to expand its market in Asia. The proposed strategy is to create brand awareness in a new market through a pop-up shop, which will serve as a testing ground.
The project revolves around Bite's main selling product, the Bite lipstick. To introduce this brand to new customers, a pop-up shop featuring the lipstick has been created to showcase what Bite has to offer. Creating a walk-through, tunnel-like experience for customers while they shop can be considered as a learning journey of the brands products while also creating an interesting backdrop for customers to take pictures.
